King Content launches in Hong Kong

King ContentContent marketing agency King Content has opened an office in Hong Kong as it looks to service its clients in China.

King Content CEO Craig Hodges said that a Hong Kong office had become a “necessity” as the company’s global clients such as McDonald’s, LinkedIn and FWD started to target China with their content marketing programmes.

“In the last year our content strategies have increasingly taken on a more global approach and China is a common thread,” he said.

The agency, which is a board member of newly formed content marketing body ACMA, is on a recruitment drive to staff up the Hong Kong operation.

Peter Bakker, Asia commercial director Asia for King Content, said: “The Hong Kong office will provide a catalyst for our Chinese content requirements as well as service the growing number of local clients. Since launching our Asian operations we have been servicing a multitude of Hong Kong and northern Asian clients. With demand forecast to grow drastically over the next few months, a local presence has become a crucial requirement for us.”

“Our presence will also allow us to provide an even greater level of service for some of our multinational clients such as McDonald’s, LinkedIn and FWD Group Asia. In combination with King Content’s global network, Hong Kong provides an exciting opportunity,” he said.

Hong Kong is King Content’s second office in Asia and sixth globally. Its regional HQ is in Singapore, which will be lending operational support while the Hong Kong operation gets up and running. The agency also has offices in Melbourne, Sydney, New York and London.

The launch comes the week after King Content unveiled content marketing workflow solution Communiqué, which the company says will enable an “easy transition” for globally clients into Asian markets.



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