APPIES 2015 shortlist revealed

The APPIES, a live presentation awards show organised by the Institute of Advertising Singapore, has released its shortlist for the regional competition to be held next month.

Among the popular contenders are DDB Singapore’s surprise alarm app for McDonald’s, which won at the Singapore Effies, Dentsu’s comical Do The Waku Doki video for Toyota, and BBH’s ‘Bookbook’ viral for Ikea.

The shortlist in full: 

CATEGORY – BUSINESS SERVICES

Campaign Title : See The Big Picture

Brand : SPH (Singapore Press Holdings)

Agency : Germs Digital

Country : Singapore

 

CATEGORY – CONSUMER DURABLES

Campaign Title : Toyota – Do The Waku Doki

Brand : Toyota

Agency : Dentsu Singapore Pte Ltd

Country : Singapore

 

Campaign Title : The Lion City Roars For Grimlock

Brand : Transformers

Agency : OMD Singapore

Country : Singapore

 

Campaign Title : BMW R nineT Custom Project

Brand : BMW R nineT

Agency : Proximity Japan

Country : Japan

 

Campaign Title : The Waterless Project

Brand : Levi’s

Agency : BBDO Malaysia

Country : Malaysia

 

Campaign Title : IKEA Bookbook Campaign

Brand : IKEA

Agency : Bartle Bogle Hegarty

Country : Singapore/Malaysia

 

Campaign Title : Castrol Drive On

Brand : Castrol CRB+ Turbo

Agency : Lowe Vietnam

Country : Vietnam

 

Campaign Title : Nike #PlayPinoy

Brand : Nike Basketball

Agency : BBH Asia Pacific

Country : Philippines

 

Campaign Title : “Cooked with Love”

Brand : Philips, Noodle Maker

Agency : iris Worldwide (Singapore)

Country : Singapore

 

Campaign Title : Struöc – The Name Says It All

Brand : Courts

Agency : DDB Group Singapore

Country : Singapore

 

Campaign Title : The curious case of selling more digital appliances without talking directly to those who buy them

(This is living experiential platform)

Brand : Samsung Digital Appliances

Agency : Leo Burnett, Vietnam

Country : Vietnam

 

CATEGORY – CONSUMER SERVICES

Campaign Title : Cure Your Hover Finger When You Pay With Visa

Brand : Visa

Agency : BBDO Singapore

Country : Singapore

 

Campaign Title : Welcome to Airbnb

Brand : Airbnb

Agency : TBWA\Singapore

Country : Singapore, Australia, Japan, Korea, Hong Kong

 

Campaign Title : The Priceless Engine – New Year’s Eve Campaign

Brand : MasterCard

Agency : Digital Arts Network Singapore

Country : Singapore

Campaign Title : Parkway East Medical High School

Brand : Parkway East Hospital

Agency : Behaviour

Country : Singapore

 

Campaign Title : Run for Cover

Brand : Mount Elizabeth Hospital

Agency : CUM. M+D

Country : Singapore

 

Campaign Title : Caddie Rappers, Hip Hop Golf Education

Brand : Sega Sammy Cup Golf Tournament

Agency : I&S BBDO

Country : Japan

 

Campaign Title : Longing is Precious

Brand : King Power

Agency : Dentsu Young & Rubicam Ltd. (Head Office)

Country : Thailand

 

Campaign Title : MTV Campus Diaries

Brand : MTV India (In House)

Agency : MTV India

Country : India

 

Campaign Title : What’s in your Bag?

Brand : KLIA2 Retail

Agency : Lowe Malaysia

Country : Malaysia

 

Campaign Title : Travel Made Different

Brand : NTUC Income

Agency : BBH Asia Pacific

Country : Singapore

 

Campaign Title : Future Made Different

Brand : NTUC Income

Agency : BBH Asia Pacific

Country : Singapore

Campaign Title : Pioneers OK!

Brand : NTUC Social Enterprises

Agency : BBH Asia Pacific

Country : Singapore

 

Campaign Title : The Anywhere And Everywhere Competition

Brand : Skyscanner

Agency : Leo Burnett

Country : Singapore

 

Campaign Title : Escape the Haze – iWeather

Brand : Air Asia Singapore

Agency : iProspect Singapore

Country : Singapore

 

Campaign Title : New Channel – Pepsi MTV Indies

Brand : Pepsi MTV Indies

Agency : NA

Country : India

 

Campaign Title : SG4SG

Brand : StarHub

Agency : DDB Group Singapore

Country : Singapore

 

Campaign Title : StarHub 4G 4Good

Brand : StarHub

Agency : DDB Worldwide

Country : Singapore

 

Campaign Title : Birla Sun Life Insurance – Khud Ko Kar Buland (be your own strength)

Brand : Birla Sun Life Insurance

Agency : Taproot Dentsu India (Communication Pvt Ltd)

Country : India

 

Campaign Title : Locally Famous

Brand : Priceless Platform

Agency : McCann Sydney

Country : Australia

 

Campaign Title : POSB NeighboursFirst.SG – Your Neighbourhood. Redefined.

Brand : POSB

Agency : Havas Media Singapore

Country : Singapore

 

Campaign Title : The First (Really) Social Airline

Brand : Scoot

Agency : Publicis Singapore

Country : Singapore

 

Campaign Title : AXA Smartdrive

Brand : AXA Life Insurance Singapore

Agency : Publicis Singapore

Country : Singapore

 

Campaign Title : VISA “Get Lost Challenge”

Brand : Visa

Agency : BBDO China

Country : China

 

CATEGORY – FOOD & BEVERAGE

 

Campaign Title : Taste, worth sharing

Brand : Anmum

Agency : DDB Group Hong Kong

Country : Hong Kong

 

Campaign Title : Hungry Barber

Brand : Snickers

Agency : I&S BBDO

Country : Japan

 

Campaign Title : Celebrating the Language of Love

Brand : Anmum Materna

Agency : Di9it DM9 Jayme Syfu

Country : Philippines

Campaign Title : Weigh your Wallet

Brand : Burger King

Agency : Lowe Malaysia

Country : Malaysia

 

Campaign Title : If Mummy Wins

Brand : Dutch Lady

Agency : Leo Burnett Malaysia

Country : Malaysia

 

Campaign Title : Pepsi’s Nutriklim Sips “Care-avan”

Brand : Nutriklim Sips

Agency : IXM

Country : Philippines

 

Campaign Title : Winning the City Back from the Competition

Brand : Heineken (Asia Pacific Breweries Singapore)

Agency : iris Worldwide(Singapore)

Country : Singapore

 

Campaign Title : VAT 69 Be One in a 100

Brand : Vat 69

Agency : BBH Mumbai

Country : India

 

Campaign Title : Johnnie Walker – THE JOURNEY

Brand : Johnnie Walker

Agency : BBH Communications India Pvt Ltd.

Country : India

 

Campaign Title : Alaska Value Halo-halo

Brand : Alaska Evaporada, Alaska Condensada

Agency : Lowe Philippines

Country : Philippines

 

Campaign Title : Pressure Takes The Pressure Test

Brand : Pepsi

Agency : J.Walter Thompson

Country : India

 

Campaign Title : Wake me up before you go go… for breakfast.

Brand : McDonald’s

Agency : DDB Group Singapore

Country : Singapore

 

Campaign Title : Guinness “Beer Gao”

Brand : Guinness Foreign Extra Stout

Agency : BBDO Singapore

Country : Singapore

 

Campaign Title : Tukdon Pe Jeena Chhodo (Don’t live in bits & pieces)

Brand : Saffola Masala Oats

Agency : McCann Worldgroup India

Country : India

 

Campaign Title : “The Unofficial Official History of Singapore”

Brand : Tiger Beer

Agency : BBDO Singapore

Country : Singapore

 

Campaign Title : 7UP DanceUP

Brand : 7UP

Agency : BBDO India

Country : India

 

Campaign Title : The Great Escape

Brand : Heineken

Agency : Publicis

Country : Vietnam

 

CATEGORY – NON-FOOD FMCG

 

Campaign Title : P.S I Love You Mom

Brand : Nivea

Agency : Red Communication

Country : Indonesia

 

Campaign Title : Gillette #TheBestAFanCanGet

Brand : Gillette

Agency : Grey Group

Country : India

 

Campaign Title : Make bed-wetting to be loved, with Kao Resesh

Brand : Resesh

Agency : I&S BBDO

Country : Japan

 

Campaign Title : Axe Signature Launch

Brand : Axe Signature

Agency : Bartle Bogle Hegarty Asia Pacific

Country : India

 

Campaign Title : Don’t be a Football Zombie

Brand : Clear & Rexona

Agency : Lowe Malaysia

Country : Malaysia

 

Campaign Title : Omo TET Reunion Champions

Brand : OMO

Agency : Lowe + Partners, Singapore

Country : Vietnam

 

Campaign Title : Sada Sexy Raho (Stay Forever Sexy)

Brand : Set Wet

Agency : Taproot India Communication Pvt. Ltd.

Country : India

 

Campaign Title : Change Made Easy

Brand : Nihar Shanti Amla

Agency : BBH Communications

Country : India

 

Campaign Title : Rexona Pa-simple Moves

Brand : Rexona

Agency : Lowe Philippines

Country : Philippines

 

Campaign Title : #STOP THE BULONG

Brand : Modess Philippines

Agency : Di9it DM9 Interactive

Country : Philippines

Campaign Title : Ariel – Share The Load

Brand : Ariel

Agency : BBDO India Pvt. Ltd.

Country : India

 

Campaign Title : Touch The Pickle

Brand : Whisper

Agency : BBDO India Pvt. Ltd.

Country : India

 

Campaign Title : Share it to end it

Brand : The Coalition Against Bullying for Children and Youth (CABCY)

Agency : J. Walter Thompson, Singapore/ Mirum Singapore

Country : Singapore

 

Campaign Title : Art of Oiling

Brand : Parachute Advansed

Agency : McCann Worldgroup India

Country : India

 

Campaign Title : Reverse Nurturance

Brand : Parachute Advansed

Agency : McCann Worldgroup India

Country : India

 

Campaign Title : Active Fresh 2014 Campaign

Brand : Johnson’s Baby

Agency : BBDO Guerrero

Country : Philippines

 

Campaign Title : “Heal with Love”

Brand : Band-Aid

Agency : BBDO China

Country : China

 

CATEGORY – PRO BONO / GOVERNMENT / CULTURAL

Campaign Title : 12 riders. 10 days and 1400 kilometers later, over 1000 children

had hope

Brand : Wheels for Wheels Foundation & Cerebral Palsy Lanka Foundation

Agency : Leo Burnett Solutions Inc.

Country : Sri Lanka

 

Campaign Title : The Newspaper That Stopped Dengue In Its Tracks

Brand : MAWBIMA

Agency : Leo Burnett Solutions Inc.

Country : Sri Lanka

 

Campaign Title : Am I Okay?

Brand : Cybozu (Company)

Agency : Nihon Keizai Advertising Co.,Ltd.

Country : Japan

 

Campaign Title : Frogasia Leaps of Knowledge Series

Brand : Leaps of Knowledge Series

Agency : Lowe Malaysia

Country : Malaysia

 

Campaign Title : #PHThankYou

Brand : Philippines

Agency : BBDO Guerrero

Country : Philippines

 

Campaign Title : OMO TET Family Reunion

Brand : OMO

Agency : Lowe + Partners, Singapore

Country : Vietnam

 

Campaign Title : Project Unlearn

Brand : CRY

Agency : BBH India

Country : India

 

Campaign Title : MTV The Junkyard Project

Brand : MTV

Agency : MTV India

Country : India

 

Campaign Title : Life’s Sweeter with Less Sugar

Brand : Obesity and Weight Management

Agency : DDB Group Singapore

Country : Singapore

 

Campaign Title : National Environment Agency

Brand : Dengue Prevention Campaign

Agency : DDB Group Singapore

Country : Singapore

 

Campaign Title : One Force One App

Brand : Republic of Singapore Air Force

Agency : DDB Worldwide Pte Ltd

Country : Singapore

 

Campaign Title : Saffolalife World Heart Day – Protect Her Heart

Brand : Saffola

Agency : McCann Worldgroup India

Country : India