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Cheil Greater China boss Aaron Lau named international president

Aaron LauAaron Lau, the Greater China head of Cheil Worldwide, has been handed an additional role running the Korean ad agency’s international operations.

Lau, who joined Cheil in 2012 after his agency Bravo Asia was acquired by the Seoul-based network, will now divide his time between London and Hong Kong.

He takes on the role of international president, but will keep his job as president and CEO of Cheil Greater China.

Lau will lead the Cheil global team, which is based in London, and also with the agencies under the Cheil umbrella, which include McKinney, Iris Worldwide, Beattie McGuiness Bungay, The Barbarian Group, Cheil Pengtai and Bravo Asia.

Prior to setting up Bravo, Lau was chairman and president of DDB Asia for a 16-year term.

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