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Indonesia names executive team for government agency to back creative industries

Triawan Munaf

Triawan Munaf

Indonesia’s new government department dedicated to the creative industries has named the executives who will spearhead it, amid frustration that the department won’t have the powers it was promised when it was announced six months ago.

The creation of Indonesia’s first Creative Economy Agency was announced in January, and is to be led by the former boss of Adwork Euro RSCG Triawan Munaf. But the agency was reorganised in June, and rather than report directly into the president Joko Widodo, the department, known as Bekraf, will fall under the purview of the Ministry of Tourism.

Munaf’s agency deputy is industry veteran Ricky Pesik, a former general secretary of Indonesia’s ad association, the Persatuan Perusahaan Periklanan Indonesia [PPPI].

The committee also includes:
Deputy for Research, Education, and Development: Boy Berawi
Deputy for Access to Capital: Fadjar Hutomo
Deputy for Marketing: Joshua M. Simanjuntak
Deputy for Infrastructure: Hari Sungkari
Deputy for Intellectual Property Facilitation and Regulation: Ari Juliano Gema
Deputy for Interdepartmental and Regional Relations: Endah W. Sulistianti

Government official Harry Waluyo has been appointed Chief Secretary.

Waluyo was part of the team that originally formed the Creative Economy Agency when it was first announced in October last year, when president Susilo Bambang Yudhoyono was in power.

“Indonesia needs fresh strategic steps and a professional and modern way of working in the field of creative economy to ensure that the country is no longer merely a target market due to its population and economic growth, but also hold a primary role domestically and in the global market”, Triawan was quoted as saying in the industry blog Addiction.

The government agency has a brief to double the contribution made by the creatives industries (currently seven per cent) to Indonesia’s economy, and is divided into 16 sub sectors including publishing, television, radio, apps, games, visual communication design, product design, fashion and animated films.

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