MEC names Aussie boss Peter Vogel as ‘natural choice’ to replace Stephen Li as APAC CEO

Peter VogelMEC has named Australian head Peter Vogel as the replacement for Stephen Li as APAC CEO.

Vogel will move from Sydney to Hong Kong to take on the role, and will also sit on MEC’s global management board.

The South African has been in the Australian role for the last five years and has led a revival within MEC locally, which last year won the $60m media account for Nestle from ZenithOptimedia and was also shortlisted for the 2015 media agency of the year at the Mumbrella Awards.

He replaces Stephen Li, who has moved to an equivalent role at rival OMD. OMD APAC boss Steve Blakeman moved back to the UK.

MEC’s global boss Charles Courtier described Vogel as “the natural choice” to replace Li.

“He has done an amazing job for us as CEO of Australia over the past five and half years doubling, the size of the agency and infusing it with a thriving culture. In his new role he’s intent on developing MEC’s framework in Asia Pacific to drive real change and growth in the region.”

Replacing Vogel in the top job in Australia is James Hier. He has worked as head of strategy for almost all of Vogel’s time running the agency and has fronted the high profile AANA marketing dividends series on Sky News Business.

The move also rules Vogel out of the running to fill the position of CEO of GroupM left vacant following the retirement of John Steedman earlier this year.

Vogel told Mumbrella: “I’ve been with MEC for 15 years since they bought my company so I love MEC and love the agency side.”

“Certainly moving to APAC is a logical step for me in terms of growth. I will still be very connected to Australia, because it such an important market, but I will play a bigger role Asia Pacific and be on the global board (of MEC) and have the global input as well.”

In the last five years MEC Australia has doubled in size, with new business wins including Nestlé, Netflix, Domino’s Pizza, Allianz, Channel 7, Blackmores, South Australia Government, Combe, Menarini, RSPCA and Tiffany.


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