FYI

Text100 Singapore wins Pioneer and iQNECT

PR agency Text100 has reported winning public relations duties for Pioneer and iQNECT.

The announcement:

Singapore, July 29 2015 – Expanding its growing portfolio of clients and sectors, integrated communications agency Text100 announced today that it is now working with audio and entertainment systems provider Pioneer and creative technology company iQNECT.

Making noise with Pioneer

Text100 will work with Pioneer to help drive awareness and preference for its Car Entertainment products, through an integrated communications strategy spanning earned, social and paid media. Text100’s key mandate for its Pioneer remit includes improving content performance and growing the brand’s social reach and engagement through more creative storytelling. Text100 won the brief on the back of its ability to demonstrate a comprehensive understanding of Pioneer’s brand proposition and its target audience, as well as its ability to offer earned, owned, social and paid media services natively within the agency.

Educating iQNECT’s Stakeholders

Similar to Pioneer, Text100 developed an integrated communications plan for iQNECT encompassing earned, social and paid media, as well as influencer identification and engagement, to educate the brand’s key stakeholders and customers who seek to bring their off-line marketing campaigns into the digital eco-system using mobile technology. Text100 was awarded the business based on its comprehensive integrated communications offering, its deep knowledge of the mobile technology industry, and its success with influencers on past campaigns. In addition to managing all of iQNECT’s social platforms, media relations and engaging with influencers on social, Text100 will also develop creative content for the brand including infographics, feature articles and long-form posts to drive thought leadership across platforms.

Strong Growth Momentum in Integrated and Content Marketing

“We are extremely excited about the double-digit growth momentum of our integrated and content marketing business, which now accounts for nearly 50 percent of our revenues,” said Marc Ha, Vice President and Managing Director of Text100 Singapore. “Pioneer is already the market leader in car entertainment and iQNect builds leading-edge visual search and augmented reality solutions – we want to apply our content experience to help these brands tell their stories and strengthen their awareness in the market.”

The integration of Text100 and Bite in the Asia Pacific region last year continues to bear fruit, deepening the agency’s ability to offer a full suite of creative, web, app development, digital marketing, analytics and search services to complement its core PR, social media, influencer relations and content marketing offerings. This end-to-end integrated offering enables brands to better engage their audiences across their different buyer journeys.

Source: press release

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