BBH and McCann take out five golds as Indian campaigns hit the spot at APPIES awards

BBH Asia and McCann Worldwide shared five gold awards at this year’s APPIES, with Indian campaigns dominating the top honours.

BBH Asia Pacific Singapore won a gold for its IKEA BookBook 2015 Catalogue work, while BBH India took out two golds for Marico’s Nihar Shanti Amla brand campaign and the Johnnie Walker The Journey marketing push.

McCann India picked up golds for Saffolalife World Heart Day – Protect Her Heart, and the Tukdon Pe Jeena Chhodo (Don’t live in bits and pieces) work for Saffola Masala Oats.

Campaigns from India captured seven of the 10 gold awards.

Chief judge of the APPIES, director of Marketing, Asia Pacific Lenovo, Sridhar Ramaswamy, said: “APPIES is all about recognizing the best in effectiveness of marketing. This year’s winners demonstrate that great marketing is created as much by agencies as by the brand owners. This collaboration is central to successful campaigns. “

APPIES chairman Alvin Neo, and chief marketing officer at Parkway Pantai, added: “This year’s crop of APPIES winners reflected not only excellence in marketing but were impressive their leverage of leading edge trends in digital, social and content.”


Campaign Title : IKEA Bookbook Campaign

Brand : IKEA

Agency : Bartle Bogle Hegarty

Country : Singapore/Malaysia

Campaign Title : MTV The Junkyard Project

Brand : MTV

Agency : MTV India

Country : India

Campaign Title : The Priceless Engine – New Year’s Eve Campaign

Brand : MasterCard

Agency : Digital Arts Network Singapore

Country : Singapore

Campaign Title : Ariel – Share The Load

Brand : Ariel

Agency : BBDO India Pvt. Ltd.

Country : India

Campaign Title : Tukdon Pe Jeena Chhodo (Don’t live in bits & pieces)

Brand : Saffola Masala Oats

Agency : McCann Worldgroup India

Country : India

Campaign Title : BMW R nineT Custom Project

Brand : BMW R nineT

Agency : Proximity Japan

Country : Japan

Campaign Title : Change Made Easy

Brand : Nihar Shanti Amla

Agency : BBH Communications

Country : India

Campaign Title : Saffolalife World Heart Day – Protect Her Heart

Brand : Saffola

Agency : McCann Worldgroup India

Country : India

Campaign Title : Birla Sun Life Insurance – Khud Ko Kar Buland (be your own strength)

Brand : Birla Sun Life Insurance

Agency : Taproot Dentsu India (Communication Pvt Ltd)

Country : India

Campaign Title : Johnnie Walker – THE JOURNEY

Brand : Johnnie Walker

Agency : BBH Communications India Pvt Ltd.

Country : India


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