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Grey asks Singaporeans to send their sounds of Singapore to create compilation for SG50

Grey, an advertising agency, has created a “gift” for Singapore in the form of a compilation of sounds that characterise the city in tribute to the country’s fiftieth anniversary.

The agency uploaded a video to promote the idea to YouTube today.

The video invites Singaporeans to send in the sounds that they feel characterise the city to the website SoundofSingapore.com via an audio file of by sending the clip to the Whatsapp number +65 84011617.

A soundtrack compilation of the sounds of Singapore is to be released on Thursday of this week.

“The Sound of Singapore is an initiative in celebration of Singapore’s Golden Jubilee; it allows people to showcase their impression of what Singapore sounds like. It’s an incredible achievement that a final soundtrack will be produced and it will allow people to reminisce about Singapore and its one-of-a-kind sounds,” said Ali Shabaz, Grey Singapore’s CCO.

Grey has partnered with local music act Jack and Rai, radio station Gold 90.5 FM and stock footage firm Lensy for the initiative.

  • Credits:
    Chief Creative Officer: Ali Shabaz
  • Executive Creative Director: Low Jun Jek
  • Sound Designer / Composer: Marco Iodice
  • Art Director: Shante Lee / Sudhir Pasumarty
  • Copy Writer: Sandar Aung
  • Creative Technologist: Sandeep Bhardwaj
  • Interface Developer: Tan Kai Hui
  • Head of Social: Gavin Tan
  • Lead Content Editor: Peter Yeo
  • Project Manager: Jacob Chew
  • Grey Group Asia Pacific:
  • Regional Director, PR & Corporate Communications: Huma Qureshi
  • Regional Corporate Communications Executive: Yanrong Pang
  • Intern, Regional Corporate Communications: Sharon Mc Dermott
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