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Ikea uses miniature kitchen parts as ingredients to promote its range of new products

Ikea is promoting its new range of kitchens with creative from BBH Asia Pacific which demonstrates how to construct a new kitchen in the form of a recipe.

The film takes miniaturised IKEA products and cooks them together in a frying pan before unveiling the finished product – a fully decked out Metod kitchen.

The campaign, ‘Recipes for Delicious Kitchens, will include film, digital, print and social across Singapore, Malaysia and Thailand.

BBH Asia Pacific senior art director Gaston Soto said: “IKEA’s METOD system is about having fun creating your brand new kitchen. So we cooked one up just to show you how.”

Ikea Malaysia Singapore and Thailand head of marketing Tze Kuen Yeong added: “The METOD range allows people to create thousands of different kitchen combinations and utilize every centimetre of their kitchen space.

“Recipes for Delicious Kitchens aims to inspire you to dream up, select, and install your very own version of the IKEA METOD Kitchen.”

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