Paul Grubb joins WPP’s Ford agency Blue Hive as Southeast Asia creative director

Paul GrubbBlue Hive, WPP’s dedicated agency for Ford Motor Company, has hired Paul Grubb as regional creative director, Southeast Asia.

Paul Grubb joins Blue Hive three years after starting his own agency, Red Pill, which he co-founded with the former worldwide creative director of Cheil Worldwide, Jeff Curtis, in 2012.

Prior to that, Grubb ran the creative department of Publicis Thailand for a year, and spent almost six years as regional executive creative director of Lowe.

Grubb, who will work alongside Blue Hive ASEAN managing partner Andrew Robinson, told Mumbrella: “The reason I was tempted back into the corporate world is because I’m really impressed with Andrew and his very down to earth, common sense views on advertising.”

“Blue Hive is a relatively new company and I’ve always enjoyed and been good at building departments, and to cap it all, it’s a car account and much of my advertising background is cars,” he said.

“Ford is a great global brand that’s completely integrated, from brochures, all the way through TV and digital. For me it doesn’t get any better!”

Blue Hive, which is a joint venture between Wunderman, Ogilvy and Mindshare founded in 2010, has regional hubs in Bangkok, where Grubb will continue to be based, Shanghai, India and Australia.

Grubb will work on brands including Ranger, Everest, Focus, Fiesta, Ecosport and Expedition.

The Brit started his career as a creative at London agency Gold Greenlees Trott, which is now part of the TBWA Group.

He co-founded Duckworth Finn Grubb Waters in the late ’80s, where he spent 15 years of his career before moving to Asia in 2005.


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