Students fall in love with learning in ad for Byju

Byju, a learning app, has launched a campaign in India that shows how children can grow to love learning.

The campaign, created by Lowe Lintas subsidiary LinEngage, is to run on television, radio and online.

Byjuy’s head of marketing Pravin Prakash, said: “Despite their hard-work and aggressive approach towards studies, students often find it difficult to grasp certain theories and equations. The effort at Byju’s is to simplify the learning experience and make it a simple affair for them.”

“The USP of the brand is that it does not teach, but makes the students understand by bringing the concepts to life so that the kids get addicted to learning. This helps them gain conceptual clarity thereby making them love their subject,” he said.


  • Agency: LinEngage/Lowe Lintas
  • Creative: Amar Singh, Akash Das, Rajesh Doraiswamy, Ameya Kovale, Shalini Avadhani, Prakhar
  • Deogirikar, Pankaj Kharode, Vitthal Kusumkar
  • Business: Indraneel Ghosh, Poonam Kishinchandani
  • Production House: Rising Sun films
  • Director: Kopal Naithani
  • Agency Producer: Nayan
  • Producer: Supriya Macwan

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing