FYI

Amobee inks deals with Instagram

Singtel-owned mobile marketing firm Amobee has announced striking a deal with Instagram that it says will give its clients a higher campaign performance on the picture-sharing platform.

The announcement:

SINGAPORE AND FOSTER CITY, CA – 23 September 22, 2015) – Amobee, a leading global marketing technology company, announced today it is a Facebook Marketing Partner with early Instagram ads API access.

Amobee’s brand and agency clients, including Lexus, L’Oreal and Starcom Mediavest Group (SMG), can now enhance their Instagram campaign strategy and execution through Amobee’s technology platform that has advanced audience targeting and delivery capabilities for multiple ad types that meet a variety of objectives from driving awareness and engagement to video views and mobile app installs.

“Instagram provides an opportunity for brands to reach and engage current and potential customers in an innovative way,” said Katie Ford, President at SMG. “Our agency’s partnership with Amobee demonstrates our strategic approach of how we mine insights to inform paid, earned and owned media activation across channels. We have leveraged Amobee’s technology to position our clients as an active part of consumers’ digital experience.”

Amobee is among a select group of companies globally with ads API integration across all four major platforms – Facebook, Instagram, Twitter and Pinterest. These technology integrations allow advertisers to harness the power of Amobee’s patented Brand Intelligence marketing technology platform, which analyzes more than 60 billion digital content engagements daily across the Web, including mobile and video.

Advertisers benefit from using Amobee Brand Intelligence for media activation by gaining a deeper understanding of real time and historical consumer sentiment, media behaviors, brand associations, and competitive insights, all of which can be used to inform everything from strategy to media buying, creative and content development, and delivery of digital advertising for brands on Instagram.

“Instagram is a core platform that every marketer should be considering if they want to reach an engaged and growing audience,” said Kim Reed Perell, President of Amobee. “With Instagram’s user base of over 300 million monthly active users, it presents a timely and relevant opportunity to deliver scale as part of a cross channel strategy. Amobee’s access to Instagram’s ads API will provide brands the ability to maximize their presence in-feed, on mobile and with video.”

Source: press release

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