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Former Jack Morton APAC boss Ben Taylor takes top regional role at Project: Worldwide

Taylor

Taylor

Ben Taylor, until recently the APAC president of brand agency Jack Morton in Hong Kong, has been appointed by Project: Worldwide, the owner of experiential agency George P. Johnson Argonaut and Shoptology, to run regional operations as Asia Pacific CEO.

The appointment marks a return to Project: Worldwide for Taylor, who was previously client services director for George P. Johnson in Europe. He will be based in Singapore with a brief to oversee that agency’s expansion.

Taylor has spent the last decade with Jack Morton, having moved from Europe to Asia in 2005 to spearhead the regional expansion of the agency, initially as SVP, MD, Asia. He oversaw the launches of Jack Morton offices in Beijing in 2006, Singapore in 2011 and Shanghai in 2012 during his time with the agency.

Robert G. Vallee Jr., chairman and CEO of Project: WorldWide, called the hire “significant”.

“APAC is a high growth region for Project: WorldWide and we wanted somebody who could take us to the next level. Ben is a leader equipped to do just this,” he said.

“We have a number of great clients there and with Ben we have the opportunity to demonstrate how we can grow business for those clients by creating even richer engagement experiences and increased marketing ROI. We are thrilled to have him back in the Project fold.”

Taylor added: “I was initially attracted by Project’s focus on innovation in the experiential space, as well as being a part of a highly skilled core team within a larger, collaborative network of agencies,” said Taylor. “Project is also an organization that fundamentally believes in the power of creativity, which is especially relevant in such a dynamic region as Asia Pacific. I’m excited to be joining a company with this as its core focus when there is such high-quality and driven people already in place.”

At Jack Morton in Hong Kong, Nathalie Ackerman was promoted from GM to MD following Taylor’s departure.

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