Havas merges subsidiaries to create Havas Worldwide Jakarta with Matt Wiggers as CEO

picHavas Worldwide has merged two of its subsidiaries, AdWork and Narendra, to create Havas Worldwide Jakarta.

The agency said the move was initiated by the chief executives of each business with the merged entity described as “one fully integrated creative and digital agency under the global Havas Worldwide banner”.

It said the merger marks the “next step of collaboration” for ad firm Havas Adwork and the elow-the-line promotion specialisation of Narendra.

“A stronger and experienced management structure is in place along with local talents right across the specialist divisions,” the company said in a statement. “This will allow Havas Worldwide Jakarta to reaffirm its position as the agency of choice in the heavily cluttered market going forward.”

Havas Adwork boss Matt Wiggers will take the CEO role of the new Jakarta operation while former Narendra CEO Amalia Prabowo will become chairwoman.

Mario Sugianto has been named chief financial officer.

“We’re excited to announce this merger because it brings all of our talents and industry expertise under one roof,” Wiggers said.

“The combination of our successes in ATL and digital combined with one of the strongest Events, FieldForce and Promotional activation teams enables us to provide a powerful option for clients in Indonesia.

“I am proud to have Amalia and Mario on my team as they have a wealth of local insights and business experience that is invaluable to our clients.”

Havas Worldwide South East Asia chief operating officer Levent Guenes labelled the merger “a strategic milestone”.

“[It is] the continuation of our very successful transformation in Indonesia under a talented and promising management team made up of real experts in their individual fields,” he said.


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