Vivaki moves ZenithOptimedia Belgium boss François Goddet into the top job in Vietnam

François Goddet Vivaki, Publicis Groupe’s media investment arm housing agencies Starcom MediaVest Group and ZenithOptimedia, has changed its management in Vietnam.

Frenchman François Goddet, whose been with the network for 17 years, latterly as CEO for ZenithOptimedia Belgium, replaces Deboo Mohanty as CEO, who has led the network for the last five years.

Mohanty took the top job at Vivaki Vietnam after moving from GroupM in 2010.

Jeffrey Seah, country chair for VivaKi Southeast Asia, and CEO Starcom Mediavest Group Southeast Asia, described Goddet in a press release as “a leader that captures who and what leaders need to be in this time of disruption.”

Goddet’s career with Vivaki began in 1998 at ZenithOptimedia in France, where he was GM until 2009, when he was appointed new business director for Vivaki Publicis Group for France. He was appointed CEO of ZenithOptimedia Belgium in 2012.

ZenithOptimedia’s Southeast Asia CEO, Gareth Mulryan said in a press release: “François comes over from Europe with knowledge and experience of our Vivaki business and products that will be fantastic for our businesses in Vietnam. Having someone of his calibre leading our team in Vietnam is very exciting and he will bring great value to our clients in Vietnam and energy to our teams.”


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