Epinion appoints Katrin Roscher as research director in Vietnam

Katrin RoscherResearch firm Epinion has appointed Katrin Roscher as research director, FMCG and retail, for the Vietnam office.

The announcement:

Market research and insights company, Epinion is delighted to welcome Katrin Roscher who will join the Vietnam office as Epinion’s Research Director, FMCG and Retail.

Katrin will join us from Ghana where she held the position of Group Director at MRC, an African market research agency, where she was responsible for clients such as Samsung, Heineken, FrieslandCampina and the World Bank.

A German national with vast FMCG experience, Katrin also has more than 12 years’ managerial and client handling experience and will play a large role in enforcing Epinion’s position as bold researchers solving the problems of tomorrow.

During her time in Ghana Katrin also held the senior position of Deputy MD at TNS, prior to her MRC role.

Her experience has primarily focused on the FMCG sector and throughout her career; she has worked with a number of prestigious clients including Nestlé, Unilever, Diageo, Coca-Cola, Premier Foods and Mondelez.

Prior to her time in Africa, Katrin also gained a decade of market research experience in London, firstly as Senior Account Manager at The NPD Group and then as Consumer Insight Director at Kantar Worldpanel.

On top of this her insight into branding in West Africa has also been featured in top publications.

With more than 150 applicants for the position it was a long and competitive process, but it was clear that Katrin outperformed the rest of the candidates. She will start on October 1.

Katrin said: “I am really looking forward to working with the Epinion team and their clients, and brands that are unique to the South East Asia region.  I consider Epinion to be a very progressive market research company that makes full use of the latest research technologies so joining Epinion will bring me closer to the technology revolution in market research and I’m very excited about this.”

Katrin said she was also was excited about moving to yet another new country.

She added: “I’m very much looking forward to getting immersed in Vietnam’s rich culture. Having lived in Cologne, New York City, London and Accra with a husband of Russian and Nigerian origins, I would say that I’m fairly multi-cultural!

“I am a big fan of good food and quite adventurous, so I’m very excited about the varied street food on offer in HCMC. I enjoy tropical climes and spending time close to water so I hope to spend some time walking along the Saigon river bank and snorkeling in the South China Sea.”

Aske Østergard, Epinion’s Managing Director, Asia, said: “We are thrilled to have Katrin come on board. Epinion is growing rapidly and having someone as experienced and talented as Katrin will only help grow and strengthen our business within the FMCG and Retail vertical.

“Katrin’s international experience in the market research industry will be hugely beneficial to both the partnerships we already hold, as well as those we hope to develop in the future. We look forward to her starting.”

Epinion currently has offices in Singapore, Saigon and various European locations including London and Copenhagen. The market research company has more than 16 years’ global experience and looks forward to Katrin helping us expand even further.

Source: press release


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