Ikea presents a new way to get kids to eat their veggies in video by BBH

BBH has launched a new campaign for Ikea in Singapore and Malaysia to promote the furniture retailer’s new veggie balls.

A video, which has been uploaded to Ikea’s Facebook page, opens with children from a variety of cultural backgrounds not being overly enthusiastic about eating a plate of vegetables placed in front of them. They are then introduced to Ikea’s veggie balls.

“Not as yucky as veggies,” a caption reads at the end of the film, “and just as good for you.”

BBH was behind one of the most awarded campaigns of last year with Bookbook, a parody of the iPhone generation to promote Ikea’s new catalogue, which went viral after it launched just over a year ago. 

Agency: BBH Asia Pacific
Maurice Wee & Tinus Strydom – Creative Directors
Marcus Yuen & Boo Weiyi – Art Directors
Kengchien Hong – Copywriter
Daphne Ng – Executive Producer
Bibiana Lee – Business Director
Lesley Chelvan – Project Director
Manavi Sharma – Associate Account Director
Josie Khng – Social Strategist


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing