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Ikea presents a new way to get kids to eat their veggies in video by BBH

BBH has launched a new campaign for Ikea in Singapore and Malaysia to promote the furniture retailer’s new veggie balls.

A video, which has been uploaded to Ikea’s Facebook page, opens with children from a variety of cultural backgrounds not being overly enthusiastic about eating a plate of vegetables placed in front of them. They are then introduced to Ikea’s veggie balls.

“Not as yucky as veggies,” a caption reads at the end of the film, “and just as good for you.”

BBH was behind one of the most awarded campaigns of last year with Bookbook, a parody of the iPhone generation to promote Ikea’s new catalogue, which went viral after it launched just over a year ago. 

Credits:
Agency: BBH Asia Pacific
Maurice Wee & Tinus Strydom – Creative Directors
Marcus Yuen & Boo Weiyi – Art Directors
Kengchien Hong – Copywriter
Daphne Ng – Executive Producer
Bibiana Lee – Business Director
Lesley Chelvan – Project Director
Manavi Sharma – Associate Account Director
Josie Khng – Social Strategist

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