KLM to use Nexmo’s chat app API to reach WeChat users

Nexmo has announced that its chat app API is being used by airline KLM to reach WeChat users.

The announcement:

SINGAPORE, October 28, 2015 – Nexmo, the leading cloud communications platform company, today announced its Chat App API is empowering KLM, the leading airline of the Netherlands to engage with Chinese customers on WeChat, the leading social communication platform, through Salesforce Service Cloud.

KLM Royal Dutch airlines is now able to process and handle user inquiries from Chinese customers on WeChat more efficiently based on previous interactions with users on multiple platforms. Now no matter which social communication platform people choose to contact KLM, they will always get a personal, high-touch customer service based on previous conversations independent of which social platform. The newly launched service is available on Weixin, WeChat’s sister product targeting Chinese users, and the combined users on WeChat and Weixin reached 600 million users as of the second quarter of 2015.

This is the first time a company has been able to engage with customers on a social communication platform through Salesforce Service Cloud. Today’s announcement contributes to Nexmo’s vision for one cloud communication API to connect all chat apps to all CRM platforms, ushering in the next wave of how brands interact with customers.

“We sincerely believe that we can service our customers best by being where they are,” said Karlijn Vogel-Meijer, Manager Social Media at KLM Royal Dutch Airlines. “Apart from the one-to-many platforms, like Facebook, Twitter, Instagram and LinkedIn, we see enormous growth of social communication platforms like WeChat. Salesforce is the backbone of our social organization and Nexmo offers us a solution to add platforms like WeChat to our CRM system.”

Social communication platforms have a massive built-in audience and make up four out of the top six largest social platforms with QQ, Whatsapp, Facebook Messenger and WeChat challenging Facebook and Qzone, according to social media agency We Are Social. This presents a significant opportunity for brands to engage with consumers in authentic, one-to-one engagement, with both Forrester and IDC saying chat applications are the new face of social media.

Scaling for Rampant Growth

While customers and brands have much to gain from customer engagement via social communication platforms, scale is a significant hurdle for brands since they have to manage multiple social platforms at once. Also, the high volume of messages from these chat apps must flow into the correct CRM platform. For example, KLM receives approximately 70,000 mentions per week from customers worldwide via social platforms, making scale and platform integration vital to excellent customer engagement. To solve this, Nexmo’s Chat App API uniquely allows KLM’s customer service team to engage WeChat users through their existing Salesforce Service Cloud portal, who can deliver a better, more tailored and seamless customer service experience for each passenger.

“Customers are demanding more and better service, delivered through every conceivable channel, and our work with KLM and WeChat is the next big thing in cloud communications,” said Chris Moore, CRO of Nexmo. “We are eager to continue lowering the barriers brands face when engaging consumers on chat apps, and accelerate how cloud communications change the way people communicate.”

Source: press release


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