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Singapore publisher Heart Media acquires Hong Kong luxury portal Luxuo.com

LuxuoHeart Media logoSingapore-based publisher Heart Media has added another luxury publication to its portfolio with the acquisition of luxury lifestyle portal Luxuo.com.

The owner of Wow, Men’s Folio, L’Officiel and Art Republik adds the Hong Kong-headquartered website founded in 2007 to its stable for an undisclosed sum.

In a statement on Heart Media’s website, CEO Olivier Burlot said that the acquisition would give the company a “strong foothold” in the online luxury vertical.

“LUXUO has gained the trust of a discerning and sophisticated audience and will serve as a powerful gateway for our luxury titles to target and engage readers and advertisers across the region,” he said.

“Based on the solid success of our Singapore and Malaysian operations, Heart Media will continue to seek out new acquisition and development opportunities in Asia,” he added.

Heart Media inherits a brand with a significant social following; 354,000 fans on Facebook, 104,000 Twitter followers and 12,300 followers on Instagram.

The company has also hired Ashok Soman as digital operations general manager and associate publisher. Soman joins the company from Luxury-Insider, a publication acquired by Singapore Press Holdings last year, where he was general manager and managing editor.

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