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Vivaki promotes Stephen Tompkins to drive programmatic uptake in Southeast Asia

Stephen Tompkins

Stephen Tompkins

Publicis Groupe’s media investment vehicle Vivaki has appointed Stephen Tompkins to run Southeast Asia operations as vice president.

Tompkins moves from a position as director of Publicis Groupe’s agency trading desk Audience on Demand with the aim of driving adoption of programmatic trading among clients in Southeast Asia.

His role also includes managing the transition of client-service teams from Audience On Demand to Publicis Groupe’s media agency brands Zenith Optimedia and Starcom.

Tompkins reports in to Grace Liau, GM of Vivaki APAC.

Liau said in a press release: “I have worked with Stephen for some years both in Asia and in the US, and he has been instrumental to the success of some of our biggest campaigns. In his new role, Stephen will certainly help us push the adoption of programmatic in the region.”

Tompkins added: “Southeast Asia is a key growth region for us and we are seeing greater demand for programmatic advertising in markets such as Singapore, Hong Kong, Indonesia and Malaysia. I look forward to driving greater awareness and adoption of programmatic in the region.

Tompkins was a director of AOD, Southeast Asia, for more than two years. Before that, he was associate director of Vivaki in China. He’s also worked for Microsoft and measurement firm Nielsen in the US.

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