YouTubers sing to end discrimination against psoriasis sufferers in Singapore

A campaign has launched in Singapore to combat discrimination against people suffering from psoriasis, a skin disease that effects 100,000 Singaporeans.

The #Sing4Psoriasis campaign, created by Lowe Profero for client Janssen Biotech, features celebrities beauty blogger Soh Pei Shi, R&B singer Alif SleeQ, and psoriasis sufferer and musician Ray Chua, and coincides with World Psoriasis Day.

Lowe Profero strategist Aaron Steen said: #Sing4Posriasis follows the highly successful #PSingapore social media campaign launched last year. “We’re delighted to deliver another forward-thinking, uniquely Singaporean campaign that aims to make Singapore a better place for everyone.”

“Raising awareness of psoriasis among young Singaporeans is a great initiative. Amplifying the positive message out through online and social media channels means Jannsen Biotech can reach a big audience. I urge Singaporeans of all ages to get behind the campaign to make a difference to the lives of those living with the condition,” he said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing