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YouTubers sing to end discrimination against psoriasis sufferers in Singapore

A campaign has launched in Singapore to combat discrimination against people suffering from psoriasis, a skin disease that effects 100,000 Singaporeans.

The #Sing4Psoriasis campaign, created by Lowe Profero for client Janssen Biotech, features celebrities beauty blogger Soh Pei Shi, R&B singer Alif SleeQ, and psoriasis sufferer and musician Ray Chua, and coincides with World Psoriasis Day.

Lowe Profero strategist Aaron Steen said: #Sing4Posriasis follows the highly successful #PSingapore social media campaign launched last year. “We’re delighted to deliver another forward-thinking, uniquely Singaporean campaign that aims to make Singapore a better place for everyone.”

“Raising awareness of psoriasis among young Singaporeans is a great initiative. Amplifying the positive message out through online and social media channels means Jannsen Biotech can reach a big audience. I urge Singaporeans of all ages to get behind the campaign to make a difference to the lives of those living with the condition,” he said.

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