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HKers think TV companies should be protected from piracy but love streaming content and don’t think it’s illegal: YouGov study

A study of Hong Kong internet users paints a convoluted picture of attitudes towards content piracy.

Two thirds (66 per cent) of Hongkongers surveyed by YouGov for pay-TV industry body CASBAA say that they think content makers should be copyright protected so that they’re fairly compensated for their work, with most (51 per cent) saying that the end user should pay for the content. A clear majority (67 per cent) also think that the creative industries are essential to the future of Hong Kong’s economy, culture, and local identity.

But an even larger proportion of respondents (68 per cent) said they would consider buying a set top box to download TV content from the internet, and two thirds said they had used torrent sites to download TV content.

Source: YouGov

Source: YouGov

Most Hongkongers think that accessing unlicensed TV content from the internet is legal, particularly when using specialised mobile apps and streaming media players. However, most think that torrent sites are an illegal way to consume TV content.

Do you believe the content to be accessed from the following to be legal from a copyright perspective in HK?

Do you believe the content to be accessed from the following to be legal from a copyright perspective in HK? Source: YouGov

Further more, well under half of those asked said they feel that Hong Kong’s film and TV industry has been weakened by piracy.

Source: YouGov

Source: YouGov

A final part of the study shows that Hongkongers think that websites that allow users to upload content have knowledge and control over such uploaded content, and four out of five respondents think these websites are receiving big financial gain from advertising.

Do you believe that websites that allow users to upload content on their platforms have...

Do you believe that websites that allow users to upload content on their platforms have…

The online survey of around 1,000 Hongkongers was conducted between 25 and 29 September this year. To read the report in full, click here.

CASBAA has been pushing for protective measures to curb piracy for many years in Hong Kong, and last year called on the government to “end a decade of delay” and pass an amendment to an intellectual property law.

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