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Twerking panda invites Malaysians to ‘Get Cheras to Ikea Cheras’

BBH has launched a new pun-tastic musical brand film for Ikea in Malaysia, which features ‘dancing’ pieces of furniture.

‘Get Cheras to IKEA Cheras’ is the title of the film, which encourages Malaysians to visit the new Ikea store.

Tinus Strydom and Maurice Wee, BBH Asia Pacific creative directors, said: “A catchy tune, a funny pun, a twerking panda. I think we used all the tricks in the book to make sure people know about the new IKEA Cheras.”

Tracy Pang, Ikea Malaysia’s marketing manager, added: “The music video fits perfectly with the occasion – to get Malaysians from all walks of life excited about the biggest housewarming party in Malaysia!”

 

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