Dr Mumbo

Finally a self-judged awards show for great ideas that were never made

An innovative new award show has opened its doors, finally creating a stage for work that was never made to contribute to the trophy cabinets of agencies whose best ideas have been dismissed by ignorant clients.

The launch of The PDFies this week will give those who have been ignored at the big shows the chance to prove their prowess with organisers using a unique self-judging process that will allow agencies to overcome the limitations of NDA’s that hide brilliant but unapproved projects.

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Award founder Neil Titelman, said the awards finally filled a gap that would allow creative directors the world over to enhance their reputations and their salaries.

“Award shows often claim to celebrate ‘creativity’, but until now none have been brave enough to award the most truly creative ideas, Titelman said.

“The PDFies celebrate the raw creativity that never made it out of the boardroom. The kind of work found only in client presentation PDFs.”

Entrants can self-judge the awards and then print out their award certificates, helping reduce the cost of having to pay for expensive replica trophies.

Titelman said the unique judging process was crucial for three reasons:

  • How can a panel of smug creative directors from other agencies possibly understand how good your idea could have been? They can’t.
  • You are probably contractually obligated to keep your client presentation PDFs under wraps, who knows? All we know is that the same clients who were too scared to buy your brave ideas are also too scared to let you share them. To avoid costly legal proceedings, no submission is required to win a PDFie.

  • There’s no need for client approvals, phoney media placements or pesky effectiveness stats. With the PDFies, everybody wins and when everybody wins, everybody wins.

Categories include traditional film, press, outdoor and radio sections, as well as innovative new categories including Over 90 Pages (clearly you had a big idea), Time Wasted and Create Your Own Category.

Dr Mumbo expects to see agency award shelves groaning under the weight of newly won PDFies in coming months – although they won’t weigh as much as Cannes Lions.


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