Merci chocolates launches first advertising in China with ‘Say thank you’ campaign

German confectionary brand Stork has launched its first campaign for Merci chocolates in China, introducing the tagline ‘Say thank you’.

Created by ad agency BSUR Shanghai through production company Liberum13, TV commercials feature popular gifting occasions, including a bride thanking her best friend.

Another of the ads, called ‘Coming home’, begins with a mother playing with her child who is gifted Merci chocolates by her partner.

In a third commercial features a boy thanking his violin teacher.

The campaign echoes Merci’s global mantra of appreciation of everyday moments.

Title: BFF, Violin Class, Coming Home
Agency: BSUR Shanghai
Client: Storck / merci chocolates
Creative Director: Cornelius Keinemund (Phanke Markenmacherei), Patrick Tom
Writer: Paul Falla, Patrick Tom
Designer: Katie Connor
Production Company: Six Toes
Director: Patrick Tom (Liberum13)
Exec Producer: Tony Tang
Producer: Odet Abadia Gomez
Production Coordinator: Angel Du
Director of Photography: Jonathan Alfirevich
Casting Director: Ariel Sheng
Makeup Artist: Mandy Wong
Editor: Matt Osbourne
Colour Grade: Vincent Taylor
Post Production: Moving Picture Company (MPC)
Sound Engineer: Gaetan Lourmiere
Motion Graphics: Snow Zheng
Account management: Wil Kragten, Tessa Feenstra, Qin Guo
Client management: Silvia Gutzler, Julia Schmidt


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