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Post-hipster visual irony and poo banking among consumer trends to emerge in 2016

The futureFrom post-hipster visual irony and sustainability nagging to cannabis culture and stool banking. J. Walter Thompson’s trends consultancy The Innovation Group has revealed a report on the trends that are to emerge in 2016.

Here are 10 of the trends identified from the report, in the author’s words:

Culture

Un-tabooing Womanhood — Menstruation, leg and underarm hair, underwear hygiene, and various other previously taboo aspects of femininity are being unearthed and brought to the forefront by fourth-wave feminism, new women’s interest media, and a fresh string of outspoken heroes and blogs.

Tech and Innovation

Silicon Valley’s Next Frontier: Infrastructure — Public infrastructure is emerging as the latest grand utopian ambition for the tech elite, as Hyperloop Technologies advances its plans and Google builds new infrastructure for the wired city.

Travel and Hospitality

Cuba — Cuba’s tourism market is set to take off: Travelers are rushing to see the last of the old Cuba, even as brands are competing to be the first in on the promise of Cuba.

Brands and Marketing

Neuromarketing — A buzzword for years now in the agency world, neuromarketing is finally moving into the realm of serious science and yielding actionable predictive insights for brands and forcing more traditional market researchers to take note.

Food and Drink

Inhalable Cocktails –– This new exotic trend in cocktail culture is allowing drinkers to absorb alcohol via the eyes and respiratory system.

Beauty

Freckles — Part of fashion’s general celebration of all things redheaded, freckles are a must-have and with new products consumers add freckles where they don’t appear naturally, consumers are now celebrating individualism in all of its full-freckled glory.

Retail

Satellite Retail –– Retailers are turning to data gathered from satellites to track traffic to stores in real time.

Health

Stool Banking — Consumers are now storing samples of their personal bacterial ecosystems — also known as fecal matter — for future use in new medical treatments.

Lifestyle

Grow-with-You Toys — New toys enabled with artificial intelligence can respond to a child’s vocabulary, interests and other traits, and evolve along with the child as they grow.

Luxury

Extreme Dining — The latest dining experiences to entice luxury consumers are extreme, and about accessing remote, rare and theatrical settings amid the wonders of nature.

Lucie Greene, worldwide director of the Innovation Group, commented: “Diet, beauty, wellbeing, mind, body, fitness: all are viewed by the consumer as one big ecosystem to maintain. Brands, once judged on their desirability and products, are now being judged on their value systems, on whether they are innovators, on whether they are promising to change the world.”

For the full report, click here.

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