Programmatic firm Turn confirms layoffs in Asia

Turn logoProgrammatic advertising company Turn has made two redundancies in Asia as part of a reconfiguration of its business globally.

It is unclear from which positions the jobs will go, but Turn’s global head of comms told Mumbrella that the layoffs reflect a “tightening of focus” from new CEO Bruce Falck.

Turn’s APAC boss Cindy Deng has been unavailable for comment this week and the company’s Hong Kong office has not been answering the phone or returning emails.

The company, which has APAC operations in Japan and Hong Kong, is reducing headcount by 57 staff globally in a bid to cut costs, it emerged earlier this week.

In an email, Turn’s spokesperson told Mumbrella: “We have a new CEO who is tightening our focus and enhancing how we’re operating. We have announced measures to put Turn on a stronger path for growth.”

“This has resulted in a realignment of our team with some headcount reductions worldwide, including two positions in the Asia-Pacific region,” he said.

“We of course remain committed and fully engaged in supporting our top brand and agency customers in APAC and worldwide.”

“We believe that this will improve cross-functional collaboration across the organisation and enhance our service for our marketer customers. This is a strategic shift and Turn is building on its strengths to focus on being the leading omnichannel DSP.​ We are positioned to sell our technology and services how our marketer customers want to buy,” he said.

In the same week as Turn, a demand-side platform, announced retrenchments, sell-side platform Pubmatic revealed it was to cut back 100 jobs globally in a move that pointed at consolidation in the fast-growing ad tech space.

Meanwhile SpotX, a video platform, is undergoing a leadership change in the region following the departure of its APAC MD and commercial director.


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