FYI

Moove Media rolls out Singapore buses with roof hoardings

Transport advertising firm Moove Media has announced installing a fleet of single deck buses with roof hoardings in Singapore.

Moove Media

The announcement:

25 January 2016 – Riding on the success of its Jewel Taxis, Moove Media now extends the same concept on SBS Transit single deck buses.

The Moove Jewel Bus comes fitted with two-dimensional advertisement boards on each side of its rooftop.

The boards are about six metres in length, come with LED lights. They light up when the bus captain switches the headlights on, ensuring visibility even at night. Malaysia Dairy Industries, is the first to launch its campaign – “MARIGOLD 100% Juice” – on Moove Jewel Bus this Lunar New Year. The advertisement boards with auspicious Lunar New Year greetings are clearly seen during both day and night.

Said Mrs Jayne Kwek, CEO of Moove Media: “We are excited that MARIGOLD has chosen our new Moove Jewel bus for their latest campaign. The LED panels not only ensure that the brand continues to reach out to its audience at night, it also decorates our streets”.

Ms Thio Hui See, Marketing Manager of Malaysia Dairy Industries felt that that Moove’s latest outdoor media platform has given its otherwise two-dimensional advertisements the much-needed boost. She said: “The Moove Jewel Buses, with their brightly-lit board advertisements, have given our ‘MARIGOLD’s 100% Juice’ the added visibility for our key messages. Together with the vast coverage of the buses plying the roads islandwide, our advertising campaign will certainly reach out to a wider audience.”

The media agency is OMD Singapore.

The MARIGOLD Jewel bus are on SBS Transit bus services 5, 51, 70, 133, 174 and 197 from now till end-March 2016.

Source: press release

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