JWT Singapore retains Changi Airport creative

Michelle Chia in JWT's 'Behind Changi' series

Michelle Chia in JWT’s ‘Behind Changi’ series

Changi Airport has retained J. Walter Thompson as its advertising agency after a competitive pitch.

The airport group will continue to work with JWT, which won the account in 2013, for another three years across all parts of the business, including operations, commercial, and air hub services.

The appointment comes about a month after CAG appointed a content marketing agency for the first time, hiring King Content.

JWT takes on a brief to uphold Changi’s reputation as the world’s best airport.

Ivan Tan, senior VP for corporate and marketing communications at CAG said in a press release from the agency: “We are delighted to be continuing our partnership with JWT – to share the exciting Changi Airport story as we roll out new concepts and facilities and to engage with our passengers and fans. Just as we thrive on innovation and creativity in how we manage the airport, we look forward to adopting the same philosophy with JWT in  our communications and marketing programmes.”

JWT’s work for Changi Airport has included the ‘Behind Changi’ content series hosted by Michelle Chia, the ‘rethink travel’ brand campaign and the ‘I’m Home’ campaign to mark SG50.

Victor Ng, ECD at J. Walter Thompson Singapore, commented: “Changi Airport is a truly global brand that every Singaporean can be proud of, and we’re honoured to be entrusted with the challenge of co-writing the next chapter in the Changi story. This is testament to the all-in, all-out teamwork across the agency — something that continues to define our work and culture.”


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