Ng Tian It leaves DDB after short stint for McCann reunion as Stephen Mui moves on



Ng Tian It, the chief creative officer of DDB Goan in Beijing, has moved back to his previous agency, McCann, to take the top creative job in China for the ad agency network.

His move after a short spell at DDB follows the departure of Stephen Mui in November. Mui has left McCann for family reasons after almost two and a half years with the agency.

Ng will move from Beijing to Shanghai to take on the role. He will report to Jesse Lin, vice chairman of McCann Worldgroup APAC and Greater China CEO.

Charles Cadell, McCann’s regional boss, told Mumbrella: “China is obviously a critical market for us and the success under Jesse Lin over the last two years in growing the business has given us tremendous momentum and a raft of new clients and creative opportunities. Bringing someone of Tian’s stature and experience back to the fold is testament of a determination to make China a primary hub for creative excellence for us in Asia Pacific.”

Ng worked for McCann 13 years ago as ECD of the office in Singapore, his home town. Over a distinguished career, the Singaporean has also worked at Lowe Shanghai and BBDO Beijing.

“I expect great things to happen,” added Cadell. “Our focus on the quality of our product is paramount and across our markets we are seeking and pushing for the best and there will be much energy spent on that this year. We think Tian is one of the best possible picks for China and I am more than happy he thinks that what we have going on in China is part of a team he wants to be with.”

Ng commented on his return: “There are three things that have drawn me to McCann: Being “home”; being in Shanghai and being with the right team. Their phenomenal turnaround is no fluke as it merely attests to the fact that anything is possible with the right people. I have a niggling feeling that the latest Campaign Asia Agency of the Year accolade is only the beginning.”

Ng’s move from DDB follows a number of senior departures from the agency, including Jimmy Lam, the creative chief of DDB China, Anthony James, the regional head of innovation, and Craig Lonnee, regional head of talent.

In an interview with Mumbrella at the end of December, DDB’s new Asia boss David Tang said he was looking for “more cows not more milkmen” at the network as part of a plan to reinvigorate the agency.


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