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Viu launches in Malaysia

Viu logoViu, PCCW’s new OTT streaming video service, has launched in its third market in five months, establishing a presence in Malaysia in partnership with Telekom Malaysia.

Launching as a freemium service, Viu promises Malaysians the newest content available from the world’s top studios, “all localised for the best entertainment experience.”

Korean dramas through content partners KBS, MBC, CJ and SBS will be available subtitled in English after eight hours of their premiere in Korea and in Bahasa Malaysia within 24 hours.

Content will also be provided through partners including Primeworks Distribution, Media Prima, MD Entertainment Indonesia, Vision Plus Entertainment, Double Vision, Media Quiz, Huace, Media Asia, Transmedia and Caracol.

Telekom Malayia’s UniFi and Streamyx broadband customers will get access to Viu as part of their subscriptions, in addition to the telco’s existing HyppTV service.

Much of the service is free, but consumers can subscribe for a premium, ad-free offering for RM 10 per month.

Janice Lee, MD of PCCW Media Group, said: “Viu has been very well received in Hong Kong and Singapore. We expect our launch in Malaysia to be equally successful, especially given our strategic partnership with TM.”

Viu is going head to head with KL-based Iflix, which launched in Malaysia in May last year, and Netflix, which has also been establishing itself in the region early this year.

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