Cartoon Network cuts HK creative team, outsources work to Singapore production house

Cartoon Network logoCartoon Network is downsizing its regional creative services team in Hong Kong as part of an ongoing plan by owner Turner to localise the company across the region.

Much of the creative work done out of Hong Kong is to be outsourced to Singapore-based production company Infinite Studios, although some staff will be given the opportunity to stay with the company but move to Singapore, where Cartoon Network is looking to build a creative services function.

Those conversations are happening this afternoon. It is unclear how many people are affected.

Staff were informed of the move today by Mark Eyres, who was promoted to run Turner’s kids brands Boomerang, Toonami, Pogo and Cartoon Network across the region at the beginning of the year.

Cartoon Network’s creative services team in Hong Kong produces promos for the Southeast Asia and local markets. CN also has creative services teams in Japan, Korea, India and Thailand, and has been working with Infinite Studios for the last year.

A large-scale restructure of Turner’s operations took place in 2013, when one in three people in the Hong Kong regional headquarters were made redundant following a move to decentralise the media owner and shift power to local markets. That process has been ongoing since.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing