Consider Digital parts ways with MD and head of content, reviews hiring policy

Consider DigitalIndependent KL-based agency Consider Digital has parted ways with its managing director and head of content, both after shirt stints.

Babar Khan, a former advertising and internet industry journalist from an Asian affiliate of The New York Times joined the three year-old digital agency as its first head of content last year, moving from Pakistan to Malaysia to take the job of building out the content offering, but he departed after four months.

Prashanth Kumar Panchapakesan came on board as MD, relocating from India where he was client partner and strategy director of DigitasBLi, and also left after less than a year.

The agency is now searching for a replacement head of content, but the MD’s duties have been divided among the management team.

“We’ve been upgrading for two years now,” Consider Digital’s founder and CEO Kasper Wandi said. “We are trying to do things to become the leading digital agency in Malaysia. But the industry still young. When you grow fast, you find that there’s not enough talent in the market. So we’re continually looking where we can. The challenge is, do they fit the culture.”

Wandi said that both executives had been interviewed only via Skype video calls before joining the agency.

He said that while both were capable executives, with Kumar bringing extensive big agency network experience and Khan bringing considerable content creation talents to the agency, neither were the right fit.

“We’ve now optimised the hiring process. There are now a lot of steps involving more people. We want to be 100 per cent sure that we don’t waste anyone’s time. We hate to see people go,” Wandi said.

Consider Digital has an affiliation deal with iProspect, but Wandi told Mumbrella there were no plans to sell to the Dentsu Aegis Network company. “They help us extend our reach. We have clients who want to execute in places where we have no intention of going,” he said. “We’re working together and using each other’s strengths.”

“It’s not a secret that we have been approached from all angles. This industry is changing a lot, and we’ve been approached by all sorts of companies, creative, media, technology, and so on. We are not close to joining another network. The relationship has to be a partnership. We want to build the best digital agency in the region.”

Consider Digital also has an office in Cambodia as well as Malaysia, and around 50 staff.


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