Leo Burnett Singapore CEO Chris Chiu leaves eight months after rejoining former agency

Chris ChiuChris Chiu is leaving Leo Burnett a matter of months after rejoining the agency.

Mumbrella called the agency this afternoon and a source confirmed that the agency’s CEO and chief creative officer is no longer working at the company.

His departure comes soon after the appointment of Publicis Worldwide Singapore boss Lou Dela Pena to a broader group role overseeing the agency brands under Publicis Communications, which includes Leo Burnett, and sources suggest Chiu was uncomfortable with the arrangement.

Chiu, a well liked and respected creative, was brought back to revive a struggling Leo Burnett Singapore office after four years of running his own agency, bringing some client business with him. He came in following the departure of CEO Josh Grace, who has since moved to a client-side marketing role, and was given a dual role as CEO and head of the creative offering.

Chiu had not responded to Mumbrella’s approach for comment.

His exit comes in the same month as Shannon Cullum, the CEO of Saatchi & Saatchi Singapore, is also to move on leaving two Publicis Communications agency brands without a local leader.

In response to Mumbrella’s questions about how the formation of Publicis Communications would affect the agency brands that sit beneath it, Loris Nold, the group’s APAC head, noted: “We have built a much more robust and collaborative engagement at the country level, where our brands can now fully leverage our expertise, whether in digital, production, shopper marketing, CRM, etc.”

“This also allows us to ensure that our regional teams can focus their attention solely on clients, with a view to build stronger connectivity and end to end solutions across the different markets,” he said.


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