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PR firm offers content from $100 turned around in 3-5 days through new e-commerce platform

Words by MutantA Singapore PR agency has launched an e-commerce platform that enables brands with tight budgets to order content directly from a website and get completed work back within three to five days depending on the scope of the project.

The Words.sg platform from Singapore’s Mutant Communications offers clients content services at the click of a button, cutting out the need for meetings, negotiations, quoting, invoicing and retainer fees, the agency explained.

Clients can follow a step-by-step process on the Words website to order content including press releases, white papers, infographics, e-books, opinion pieces, social media content and awards submissions.

How this works

Explainer on Words.sg

Pricing for an opinion piece ranges for SGD$300 to SGD$1,250 depending on length and “extra” research, interviews and image sourcing. A press release will cost between SGD$300 and SGD$750 and an awards submission is priced between SGD$300 and SGD$1,850.

The minimum cost for a content service is SGD$100 (US$72), for proofreading, but there is a minimum cart value to use Words.sg of SGD$200.

The agency’s CEO, Joseph Barratt, said the new unit provided a solution for brands “no matter how big or small” without the need for larger commissions or ongoing retainers.

“We are dedicated to finding solutions for businesses, so it always pained us to have to turn down clients previously that were not cost effective for us to handle,” he said.

“Words works for everyone – from big brands who need a bit of extra support for campaigns, through to smaller businesses that might not be willing to engage an agency on a full content campaign.”

Clients to have used Mutant for content services in the past have included Facebook, Unilever, PayPal, UBS and Monster.com.

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