Ballet, Nina Simone and all-American cast promote underwear brand Jockey in India

American underwear brand Jockey has taken to ballet and the music of Nina Simone to promote its bras and briefs in India.

The campaign, called ‘Feels Like Jockey’, comprises of four individual films and one 60-second montage version, with radio and outdoor.

Shot by director Isaak Ravishankara, the films were shot in Los Angeles by an all American crew.

The agency behind the campaign was Law & Kenneth Saatchi & Saatchi.


Agency: Law& Kenneth Saatchi & Saatchi
Creative Team: Rahul Nangia, Pritam Shettigar, Ruchika Parab, Clyde Galbao, Shahid Shehzad,
Account Management: Debarjyo Nandi, Reshmi Ganguli, Himali Shetye
Director: Isaak
Production House: Lightbox Films, India and Benetone Hill, USA
Producers: Junaid Herekar & Imran Khan
US Producer: Daemon Hill
Line Producer: Lauren Baker
Production Manager: Devin Reeve
DOP: Katelin
Choreographer: Dena Thomson
Steadicam Operator: Ari Robbins
Sound: Anu Pujari, Shankh
Offline editor: Shweta Venkat Mathew
Online editor: Jitendra Kalwani, Pixion


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