FYI

Blak Labs wins pitch for Liberty Insurance in Singapore

Singapore independent agency Blak Labs has won a pitch for Liberty Insurance.

The announcement:

Singapore, 25 April 2016 – Liberty Insurance Pte Ltd has awarded the launch of its brand campaign to independent creative agency, Blak Labs, after an intensive three-way pitch.

“As a top ten general insurer in Singapore, we have been steadily growing our presence in the market,” says Teo Ser Foong, Vice-President, Marketing & Analytics at Liberty Insurance. “With this new campaign, we want to bring Singaporeans closer to our brand, as well as our range of innovative products.”

“In the United States, Liberty is a big name in insurance. Here in Singapore, they’re a challenger brand. Being an independent, we face similar business challenges,” adds Charlie Blower, Managing Partner and Co-Founder of Blak Labs. “We are delighted that they see the benefit of working with like-minded people.”

The new campaign for Liberty Insurance breaks across print, digital, radio and prime outdoor sites in the coming weeks.

Source: Blak Labs press release

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