France Inc flaunts its creativity in Singapore

Business France, France’s national agency to boost the country’s economy, has launched a campaign in Singapore to promote French creativity.

Créative Breath France campaign by Havas

The ‘Créative France’ campaign positions creativity as a “quintessentially French trait” with a series of executions that use the ‘Créative’ prefix to illuminate the country’s approach to various industries such as cuisine, aeronautics, surgery and startups.

Créative Flight France

The idea is to establish a “sustainable, upbeat narrative with a wide audience about ‘France, Inc.’ and its ability to innovate,” it was explained in a press release.

Creative Stars

The campaign, which is to roll out across 10 countries globally, was devised by the Paris office of ad agency Havas, and adapted locally by the various Havas Worldwide offices in these countries.

Créative Surgery France ad

Singapore is the largest export destination for France in Southeast Asia and its third largest in Asia.

France Inc


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