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DDB leads BBH and Publicis on Singapore Effies 2016 shortlist

Singapore Effies promoDDB has the most finalists in the shortlist for ad effectiveness awards show the Singapore Effies.

DDB, which has dominated the show ever since it was brought to Singapore by the agency’s boss David Tang 11 years ago, is in contention with six finalists, including work for StarHub, Ministry of Communications and Information and Health Promotion Board.

Publicis Groupe agencies registered the next most finalists, with BBH’s work for NTUC Income and UOB, and Publicis Worldwide Singapore’s campaigns for Scoot and Audi in contention for the show billed to reward work for “real consumers, real results”.

Geometry Global and Iris have four and three campaigns shortlisted, respectively – both agencies with work for the same client, Lego.

John Hadfield, CEO BBH Asia Pacific and Chairman of the Effie Award Singapore 2016, commented: “We’ve had a substantial, near record, number of entries, and have been able to secure the leaders of the industry as judges. Both factors emphasise that even in these turbulent times the Effies remain a fundamental part of our industry’s behaviour.”

EFFIE SINGAPORE 2016 FINALISTS
CATEGORY BRAND CAMPAIGN TITLE CLIENT PRIMARY AGENCY 1 / PRIMARY AGENCY 2
Awareness / Trial LEGO Give The Gift Of Play LEGO SINGAPORE PTE LTD GEOMETRY GLOBAL / LEGO SHOPPER MARKETING AGENCY
Beverages – Alcohol GUINNESS FOREIGN EXTRA STOUT GUINNESS ‘BEER GĂO’ GAPL PTE LTD BBDO SINGAPORE PTE LTD
Beverages – Alcohol TIGER BEER THE UNOFFICIAL OFFICIAL BEER OF SINGAPORE ASIA PACIFIC BREWERIES PTE LTD BBDO SINGAPORE PTE LTD
Brand Experience LEGO LEGO SG50: Rebuild LEGO Singapore Pte. Ltd. iris Singapore
Brand Experience NTUC Income Adviser Connect: Virtual hook-ups for insurance advisers NTUC Income BBH Asia Pacific / NTUC Income
Brand Experience Ministry of Communications and Information (MCI) Glitter, gods and ghosts Ministry of Communications and Information DDB Group Singapore
Brand Experience Audi Singapore Audi Presents ‘A Drive Back in Time’ Audi Singapore Pte Ltd Publicis Singapore
Brand Experience Scoot Airlines Garang in the Sky Scoot Airlines Publicis Singapore / FLY Entertainment Pte Ltd
Brand Experience Singapore Future Exhibition, Centre for Liveable Cities Make the Future Singapore Future Exhibition, Centre for Liveable Cities DDB Group Singapore / Pico Art International Pte Ltd
Brand Experience Huggies Mum On Board Kimberly Clark Singapore Ogilvy & Mather Singapore / Mindshare Singapore
David vs Goliath StarHub Home by Homes StarHub Ltd DDB Group Singapore / Mindshare Singapore
David vs Goliath United Overseas Bank Mighty (Convergence) Campaign UOB (United Overseas Bank) BBH Asia Pacific
Financial Services – Products / Services NTUC Income OrangeAid presents “Last Day of School” NTUC Income BBH Asia Pacific
Financial Services – Products / Services UOB (UNITED OVERSEAS BANK) PRIVATE BANK OUR VALUES DEFINE US United Overseas Bank BBH Asia Pacific
Government / Institutional / Recruitment Ministry of Communications and Information (MCI) Speak softly love Ministry of Communications and Information DDB Group Singapore
Government / Institutional / Recruitment Health Promotion Board I Quit 28 Days Health Promotion Board DDB Group Singapore / TRIBAL WORLDWIDE SINGAPORE
Leisure Products / Other Consumer Goods LEGO Give The Gift Of Play LEGO SINGAPORE PTE LTD GEOMETRY GLOBAL / LEGO SHOPPER MARKETING AGENCY
Leisure Products / Other Consumer Goods LEGO LEGO SG50: Rebuild LEGO Singapore Pte. Ltd. iris Singapore
Media Idea Scoot Airlines The Scoot Social MatrixCode No Scoot Airlines Publicis Singapore
Media Idea LEGO LEGO SG50: Rebuild LEGO Singapore Pte. Ltd. iris Singapore
New Product or Service Pioneer Generation Package Love Stories Ministry of Communications and Information DDB Group Singapore
New Product or Service UOB (United Overseas Bank) Mighty (Convergence) Campaign UOB (United Overseas Bank) BBH Asia Pacific
Seasonal / Event LEGO Give The Gift Of Play LEGO SINGAPORE PTE LTD GEOMETRY GLOBAL / LEGO SHOPPER MARKETING AGENCY
Single-Retailer Rollout Atlas Sound & Vision One Sound Endless Perceptions Atlas Sound & Vision Xpointo Media Pte Ltd
Small Budgets (Product & Services) Samaritans of Singapore Plaster The Silence Samaritans Of Singapore TBWA\ Group Singapore
Small Budgets (Product & Services) LEGO Give The Gift Of Play LEGO SINGAPORE PTE LTD GEOMETRY GLOBAL / LEGO SHOPPER MARKETING AGENCY
Small Budgets (Product & Services) Magners Tinster C&C International Host Singapore
Telecom Services SINGTEL 99% SME Singapore Telecommunications Limited OgilvyOne Worldwide Ltd.
TRAVEL / TOURISM / DESTINATION Scoot Airlines The Scoot Social Matrix Scoot Airlines Publicis Singapore
TRAVEL / TOURISM / DESTINATION Scoot Airlines Destination Oz! Scoot Airlines Publicis Singapore
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