Kiosked receives $10m funding for APAC growth
McGrath: ‘Now is the right time’
Ad tech firm Kiosked has received a US$10m funding injection from private investors to support its growth in Asia Pacific.
The Helsinski-headquartered firm, which launched in 2010 and hired former Nova Entertainment executive David McGrath as Asia Pacific MD to lead regional expansion in November last year, will focus the resources on hiring talent and setting an an Innovation Lab in Singapore.
McGrath noted that “now is the right time to commit resources to Asia,” and the company, which creates ad formats for publishers and advertisers, would be looking for talent in sales, support and development across 16 countries in which the firm operates in the region. Kiosked has offices in Tokyo, Sydney and Shenzhen as well as Singapore, its regional hub.
McGrath, who co-chairs the IAB’s data council across Singapore and China, told Mumbrella that the key challenges the industry faces are in digital measurement and accountability, which is why the IAB recently announced a plan to adopt viewability standards in Southeast Asia.
Another challenge, McGrath noted, is “dealing with 16 APAC countries that all have different adoption rates in programmatic ad buying. In addition, connectivity and differing internet speeds also come into play in the APAC.”
“Moreover, the rapid growth opens up opportunities for more players to enter the market which makes it more important than ever before to partner with an all-in-one platforms like Kiosked that provides trustworthy and transparent services,” he said.
“As viewers are subjected to increasing adverts, only the content that relates to the viewer in each moment will cut through. By making the entire online advertising ecosystem a more understandable and positive experience for all, the industry has the opportunity to open doors to a whole new and exciting era,” McGrath commented.
Kiosked develops advertising formats for the likes of Jiji Press in Japan, Goal.com, Moshtix in Australia, Taiwan’s Apple Daily, Liputan6 in Indonesia and the Philippines’ Inquirer.
I’m still not sure what Kiosked actually does?
ReplyLiputan6….should be Indonesia?
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