News

MullenLowe turns website ‘home’ buttons into donation mechanism for refugee crisis

MullenLowe has unveiled an idea from its agency in Manila to persuade Filipinos to donate to help refugees around the world.

When users click the ‘home’ button of certain websites, they are redirected to a false error page which reads: “You will be directed home shortly. It’s not as easy for 60 million other refugees around the world.” The viewer can then choose to learn more and donate.

An embed code for the browser interruption mechanism is available so that anyone can put the ‘UNHome’ button on their site.

The campaign went live last week, and so far Cebu Pacific is listed as a partner website.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing