Dr Mumbo

The Leicester City of advertising

Y&R NZLeicester City football clubDr Mumbo was wondering how long it would take for an advertising agency to compare itself to the unlikely new champions of the English Premier League.

Congratulations Y&R New Zealand, who were touted in an emailed press release today as “the Leicester City of advertising” for their performance at D&AD, the world’s most difficult to win ad show.

“Y&R NZ is the Leicester City of advertising – world’s biggest winner at D&AD,” the email read.

The agency has “made history” by being the first Kiwi agency to be the most awarded at D&AD, winning eight pencils, six of them yellow, mostly for its McWhopper campaign, which attempted a peace deal between Burger King and McDonald’s by creating a jointly made burger.

Poor agency boss Josh Moore appears to having trouble holding on to all of his pencils.
Josh Moore CEO + CCO YR NZ

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing