Y&R wins Bosch in China

Y&R has announced winning the advertising account for Bosch in China.

The announcement:

SHANGHAI, 6 May 2016 – Bosch China has named Y&R Shanghai as Agency of Record for its strategic and creative campaign development and production, effective immediately.

Commenting on their appointment of Y&R Shanghai as agency of record, Jay Jiang, Bosch China Vice President said, “Y&R has demonstrated outstanding dedication in their strategic and creative work. With their support and creativity, we are looking to make a real difference in the market.”

Y&R Shanghai Managing Director Annie Boo, shared her excitement, “Winning the Bosch Corporate account in China is a great start to 2016, the entire team have contributed extensive effort and out of the box thinking. We are confident that this new partnership will create great work.”

In line with continued business growth, Justin Dee has been appointed to the role of Senior Business Director, Y&R Shanghai – overseeing new business development plus the agency’s extensive Danone Water China portfolio.

Dee joins Y&R with over 16 years of experience, the last 10 years in Beijing on automotive brands including BMW and Lexus. Most recently he worked 4 years clientside as Senior Marketing Communication Manager, BMW, broadening his perspective and knowledge as a true marketer.

Added Boo, “Justin is a great new addition to our family in the Shanghai office, his automobile experience will help strengthen our team’s auto category expertise and new business expansion plans. He can also do a mean lip sync battle performance to Aaron Kwok hits, which is always a plus.”

Source: press release


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