FYI

Discovery Networks strikes Asia deal with Viddsee to distribute long-form content online

First time filmmakersDiscovery has formed a partnership with online video platform Viddsee in Asia to make select content available online for the first time.

The announcement:

Discovery Networks Asia-Pacific has announced a content partnership with Viddsee, where select content from Discovery will be available online for the first time in the region, starting with films from the channel’s First Time Filmmakers (FTFM) initiative. Fans will now be able to view the full-length documentaries on mobile, as Discovery continues to diversify its product offering, engage new audiences, and make content more accessible in a multi-platform environment. 

The Discovery FTFM showcase on Viddsee will launch this month, kicking off with Singapore Stories andSuper Japan. Other titles include Nanjing Calling, Korea Next and FTFM Vietnam. FTFM aims to foster local filmmaking talent and help support the local documentary filmmaking industry. The films are available at www.viddsee.com/discovery from 1 June 2016.

Viddsee is an entertainment platform with award-winning short films that reaches millennials through its community-based approach to content distribution. Its daily curation of short films are distributed and marketed to online communities on its social, web and mobile platform. As a product, it is designed to encourage discovery, and to engage users with stories that matter to them.

“We are very excited to partner with Viddsee to reach a wider audience with this selection of films that has been specially curated for the Viddsee community. It is a great platform for us to showcase the rich pool of local filmmaking talent that we work with, and we hope this will inspire the next generation of filmmakers in bringing their stories to life in the digital space. Discovery specialises in telling local stories that resonate not just with the local community but also on a regional and international level. Distributing our content on digital platforms is only going to deepen and grow our audience engagement,” said Charmaine Kwan, Head of Products – Southeast Asia, Discovery Networks Asia-Pacific.

“In delivering entertainment to our community, we’ve seen conversations grow very healthily around genuine and local stories, as it helps with the discovery of the world around us. We believe that Discovery’s FTFM films will satisfy some of that curiosity in part,” said Derek Tan, Viddsee’s co-founder.

Source: press release

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