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DBS backs Singapore’s SMEs in new brand film

DBS has launched a TVC to show its support for small-to-medium sized enterprises in Singapore.

The brand film is part of the 99% SME campaign, which sees DBS join a group to support smaller businesses backed by SPRING Singapore and IDA, with MediaCorp coming on board as media partner, and MasterCard as a sponsor.       

The campaign rallies consumers to shop with smaller business during SME Week, which runs from 14-23 October. SMEs can sign up for the campaign by registering at www.99sme.sg before 30 September.

This year is the second year of the campaign. Last year saw over 1,600 SMEs take part in SME Week, which led to an increase in reported sales of up to 50% for that period for participating businesses.

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