Dr Mumbo

Grey’s statement, in plain Singlish

Owen Doherty


Pat Law


Dr Mumbo must confess to being slightly baffled by Grey’s non-apology after handing back the Bronze Lion it won at Cannes that exploited the plight of refugees.

But, helpfully, Pat Law, the always forthright boss of Singapore social agency Goodstuph, has translated the grudging fuck-you-all statement from Grey’s chief spinner Owen Doherty into a language that makes it much easier to understand: Singlish.

Here’s Grey’s statement, released last night:

During Cannes we said the app was real and its creator, Grey for Good in Singapore, is a highly respected philanthropic unit that has helped numerous non-profit organizations.

Moreover, Grey is one of the most creatively awarded agencies in the world with the highest ethical standards. We won over 90 Cannes Lions this year alone so there is no need for scam projects. However, given the unwarranted, unfair, unrelenting attacks by unnamed bloggers, we are putting an end to this and returning the Bronze Lion so there is not even the hint of impropriety or a question of our integrity. The saying no good deed goes unpunished is apt in this case.

And here’s Law’s much clearer, swearier version of Doherty’s words, which she posted on Facebook:

Wah lau eh during Cannes we already told you the app legit and lim pei here everyone respect one ok? We help many organisations one ok? Some more, lim pei is also damn saat in the world – got many many awards and got ethics. You know anot, this year alone lim pei win over 90 Cannes Lions, so cheebye do scam for fuck? But since there are so many cheebyes cho bo lan kao pei kao bu, you win lah you win lah. Come I give you back your Bronze Lion. I see now how you dare hum tum me again.

Tell you man. Do good also kena fucked.

Perhaps you should handle Grey’s communications from now on, Pat.

Oh, and here’s a screengrab from a case study on Grey’s website which seems to summarise Doherty’s statement rather well too.

Sorry not Sorry


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing