IPG Mediabrands Hong Kong boss Lilian Leong moves on to memes website 9GAG as COO

Lilian LeongLilian Leong, the managing director of IPG Mediabrands Hong Kong, is leaving the media agency group after a two and a half year spell to join social entertainment website 9GAG, Mumbrella can reveal.

Leong joined IPG Mediabrands from ad agency Leo Burnett in late 2013, and parts ways after a solid year for the media group having won 20 pieces of new business, including Johnson & Johnson and Cerebos, and 20 awards.

She told Mumbrella this evening: “It’s been a banner year for IPG Mediabrands HK – our best year ever – and the momentum is with us.”

“We are a very energised bunch of people, we’re very hungry. It’s been my pleasure to be with them on this journey for the past few years.

“I have the strongest confidence that the new global team will take IPG Mediabrands to the next level,” she said, referring to a new team assembled by global CEO Henry Tajer.

Leong, who in a rounded marketing career has worked in PR, direct marketing, creative and media before moving on to the startup world, joins an eight year-old company, founded in Hong Kong, that generates 80m unique visitors per month, monetised through network ad buys.

Leong moves into the role of chief operating officer of 9GAG, and will be based in Hong Kong.

Ray Chan, CEO of 9GAG, commented: “9GAG was started in 2008 as a website to share funny pictures. The simple idea of “tap a button, get a laugh” is now changing how people have fun around the world. With Lilian’s experience across media and creative advertising, we are geared up to drive bigger global impact.”

IPG Mediabrands has yet to announce a replacement for Leong.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing