Malaysia Airlines social media head Mohd Hisham Saleh joins Leo Burnett Kuala Lumpur

Mohd Hisham SalehMohd Hisham Saleh, the head of social media at Malaysia Airlines, has joined advertising agency Leo Burnett.

Hisham, who is one of Malaysia’s most highly respected social media practitioners, managed MAS’ digital operations through the air disasters of 2014.

He joins the agency as director of social content and commerce after almost seven years with Malaysia Airlines, first as e-marketing manager and in 2011 as head of social media and innovation.

Hisham’s move comes in the same month as the news that Malaysia Airlines’ head of marketing Charles McKee is moving on this month.

Hisham was behind the widely acclaimed three-part series A Malaysian Story, content MAS used in the wake of the MH370 and MH317 disasters as a show of solidarity.

The first film, ‘Terbang’, ran around Malaysian independence day in 2014.

The film ‘Blessings’, which ran around Chinese New Year in 2015, has been viewed 1.6m times on YouTube.

The Raya film ‘Fitrah’ told the story of a mixed race couple.


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