FYI

Singapore’s PRecious Communications announces new business wins to mark fourth year

PR agency PRecious Communications has announced a number of new business wins to mark its fourth year since launching in Singapore.

PRecious Communications

The announcement:

SINGAPORE, 21 July 2016 – PRecious Communications, an independent regional PR and Social Media consultancy, celebrates its fourth anniversary with new client wins as well as the regional expansion of its operations beyond Singapore to a total of four markets in Asia Pacific including Australia, Indonesia and Thailand. 

Since its inception in 2012, PRecious Communications has grown to include a comprehensive network of experts that cover different industry competencies adding value to clients’ businesses. Today’s announcement also includes the establishment of PRecious Communications’ regional B2C and B2B practices to ensure clients are provided with the deepest possible expertise in specific industry areas, accompanied by the agency’s strong social media and digital expertise.

PRecious Communications’ position as a reputable business and communications partner amongst local and global companies alike is reflected in its diverse range of clientele. Frontrunners in the technology and startup PR space, PRecious Communications’ expansion into industries such as supply chain, e-commerce and lifestyle exemplifies the twin ethos that has served as the bedrock for its success: a clear focus on clients’ business objectives and practical application of deep experience in traditional and digital communications. Some of the agency’s recent client wins and expansions include:

  • Asia Pacific Breweries, home of the renowned Tiger beer
  • IZMUS, a start-up bringing the best Israeli technology to Asia via Singapore
  • Software AG, a global digital transformation leader
  • YCH, a leading supply chain management solutions provider

“PRecious is more than just a communications consultancy. We’re partners to our clients, working in tandem with them to enhance their reputations while helping them meet their business objectives. It is exciting to see that our clients want to grow their exposure in the region with us. As we look forward to another four – or forty – years, we’ll honor that trust and remain focused on delivering results that matter in this ever changing environment,” said Lars Voedisch, Principal Consultant and Managing Director of PRecious Communications.

“PRecious Communications has been a valuable asset to our company. Besides having a strong understanding of our industry, the team has consistently delivered strategic insights and sound counsel, while playing a pivotal role in safeguarding the YCH brand as we accelerate our growth in the region,” said Sandra Tan, Head of Corporate Communications, YCH Group.

Jessica Schwarze, Marketing Head, APJ at Software AG, which has expanded its relationship with PRecious Communications from just Asia to include Australia and New Zealand, commented, “In working with us to bring the Software AG brand to other markets in the Asia Pacific region, PRecious Communications has demonstrated dynamic and forward thinking. They develop solutions from a business perspective, while keeping our key communications objectives in mind. This, coupled with their extensive regional networks, has contributed to deepening Software AG’s position as a strong brand in Southeast Asia.”

“I’m impressed by how effortlessly PRecious Communications understood our business and operating landscape within a short period of time. The media training sessions conducted by Lars were instrumental in building the confidence of our key spokesperson to translate our business perspectives and insights into impactful and meaningful communications,” shared Mitchell Leow, Head of Corporate Relations at Asia Pacific Breweries Singapore.

Expanding operations, setting up practices

To meet the specific needs of its clients across varied industry sectors, PRecious Communications has established its B2C and B2B practices, lead by Robin Chang and Jacinta Paul respectively. Robin brings to his role nine years of experience in corporate communications, PR and business development, with a portfolio that includes startups, consumer & lifestyle, entertainment and sports. Jacinta Paul oversees PRecious Communications’ B2B business, bringing with her fifteen years of PR and communications experience across the technology, corporate and public sectors.

With this strong foundation, PRecious Communications has ventured into new markets in Southeast Asia to complement its existing network of affiliates in Asia and beyond. Buoyed by a fledging team of consultants, PRecious Communications is now well-positioned to exploit growth opportunities in Australia, Indonesia and Thailand supported by its regional HQ in Singapore, bolstering its reputation as a PR and Social Media consultancy with a regional reach. PRecious Communications’ entry into new markets in the region means clients can leverage PRecious’ growing network, local know-how and global mindset to enhance their portfolios, exploit new opportunities and ensure their reputations are protected and enriched.

Source: press release

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