FYI

Vizeum wins FWD Singapore media business

Dentsu Aegis Network media agency Vizeum has won the FWD Singapore account.

The announcement:

Singapore – 25 July 2016 – Vizeum, the world’s fastest growing media network, today announced its appointment as the media agency on record for FWD Singapore (FWD). A part of Dentsu Aegis Network, Vizeum will help drive media planning and buying strategies across multiple mediums and platforms in the country.

FWD, the insurance arm of Asia-based Pacific Century Group, has extensive regional presence in Asia. Underpinned by a robust digital strategy, FWD provides easy-to-understand insurance solutions and a service-oriented experience for its customers across the region.

“Having recently entered the Singapore market, we needed a partner who is commited and can work with us in our mission in helping people discover and make choices about their insurance needs in Singapore,” said David Broom, Chief Marketing Officer for FWD Singapore. “Vizeum’s media proposal demonstrated their category knowledge and creativity and left a positive impression. We are eagerly looking forward to this partnership.”

“Having the opportunity to work with FWD and being awarded agency of record is of great importance for us,” said Shrivathsa Raghunathan, MD Vizeum Singapore. “With the opportunity to shape understanding and interest in the insurance landscape in Singapore, Vizeum is dedicated to support FWD in their quest to bring comprehensive insurance solutions to customers in Singapore.”

Source: press release

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